Gendall and colleagues 44 suggest that tobacco companies introduce new supervalue brands, rather than reducing the price of existing value brands, to allow consumers to avoid the negative perceptions that may be associated with long-standing budget brands
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58 : 20702075 Chen R-H, Maher VM, McCormick JJ
The decades following World War II, during the apex of smoking when the practice had still not come under fire by the growing anti-smoking movement, a cigarette casually tucked between the lips represented the young rebel, epitomized in actors like Marlon Brando and James Dean or mainstays of advertising like the Marlboro Man
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